PR & Company

Perception is reality. People experience companies, products, events and new ideas by absorbing information across marketing disciplines and communications mediums.

Today, effective marketing must breakthrough to consumers in a world where the line between entertainment and hard news is blurred. Smart marketers organize, integrate and target their communications with an understanding that it's the consumer's holistic perception that counts.

It's not about introducing the PR firm to the advertising agency so they can send separate memos to the Web team, or that the outdoor campaign is supported by a news release posted on the Web site. It's creating an integrated reality that reaches the right consumer.

A stock quote received over a wireless phone; a musical invitation to attend a product launch to be released by the publicly traded company; the television ad featuring the celebrity; the celebrity accepting a White House award hosted by non-profit supported by the publicly traded company.

Consumers make decisions to buy products not only on the merits of the product itself, but on the reputation of the company that makes the product. Are they honorable? Are they fun? Are they exciting? What have they done for the community? What do they believe in? Do I want to be like them?

Today, effective marketing means creating and sustaining a powerful public identity with communications that challenge, inform, entertain or comfort an over-hyped but under-stimulated public.

PR & Company delivers breakthrough marketing ideas that span a range of marketing disciplines. While we are experts at public relations, every PR & Company client gets a full marketing program. Whether PR & Company executes the entire program or not, PR & Company delivers inspiring marketing ideas that chart the course for an integrated campaign.