PR & Company's outreach generated 12,837,622 impressions, including coverage in regional, entertainment and trades media. It lead to nine strategic partnerships, including Yelp!, 8 Minute Dating, SF Magazine, DZINE, Vespa, Lincoln Park Young Professionals, Paper Magazine, and Boston's Weekly Dig. Eleven events were held, and 1,656 people sampled the 4,015 cocktails that were served. We continue to get media inquiries and requests for more invitations to Flirt!