On a shoestring budget, PR & Company designed a multi-city event series called Aperol Nights – An Invitation to Flirt. This creative series featured events in San Francisco, New York, Boston and Chicago. PR & Company also developed a strategic media outreach plan working with various partners. We designed “flirt kits” and sent them to 200 reporters, and followed up with calls. PR & Company even developed nationwide “flirt polls” to track results.