Bertelsmann, one of the world's largest media and entertainment conglomerates, was launching iSyndicate, a company that delivered online, syndicated content with new offices in London, Paris and Hamburg. Originally branded in the US, the new international offices had to develop marketing materials, a public relations plan and sales support uniquely suited to each country and culture, but that still retained fundamental elements of the overall brand. A marketing support and reporting system for each country needed to be built under a tight deadline and budget that expertly served each local audience, but was still centralized enough to be coordinated through San Francisco.