Created an art exhibition that chronicled how art and advertising influence one another to update Campari’s vintage image and associate the brand with artists. The exhibit included artists Richard Avedon, David LaChapelle and Ellen von Unwerth in a two-city gallery exhibit in New York and Los Angeles Held seven cocktail events in the Passionate Image galleries. Plus, identified complimentary Campari pouring opportunities at more than two dozen gallery events in New York and San Francisco. Sampled Campari cocktails and produced unique programming with media partners such as Chronicle Book signings, panel discussions with the Creative Coalition and art tours with The New Yorker.