Hand delivered special Nectarz sampling kits to 39 key media outlets. Each courier bag kit contained press materials, drink recipes and the four products. Seeded product among top short leads in the food and beverage media. Nectarz kits were sent to 28 media outlets in the New York City and Long Island area and 11 media outlets in the New Jersey area. Focused on the brand’s unique role as the only mixer made for high-end luxury spirits.