The fastest growing domestic spirits company in the US reached an important growth point. Poised with three new flavored vodkas, a 58.9 percent investment by Campari and responsibility for marketing 11 other historic spirits brands, the company had grown from six employees to more than 131 in less than ten years. Long recognized as the top marketer by spirit trade press, now was the time for Skyy Spirits to get its fair share of visibility as an innovative marketer and successful business story among general and consumer media.