Create a sensation around SKYY¹s ultra-premium vodka, SKYY90, without a massive advertising buy. Utilize high end SKYY90 accounts to create the modern martini experience. Train top regional bartenders in a loyalty program to become ambassadors to the brand. Produce 23 launch events and salons in New York, Los Angeles, San Francisco, San Diego, Miami, Orange County, Houston, Dallas, Cincinnati, Ft. Lauderdale.