More than 14 million impressions were generated including 72 separate stories with coverage in business publications including: USA Today, Reuters, New York Times, Wall Street Journal, US News & World Report, CBS Marketwatch; important consumer publications including: Cosmopolitan, InStyle, Genre and Maxim; and regional publications including PaperCity and the Boston Phoenix, among others. Skyy Spirits' leadership spoke with one voice, confidently communicating about what sets it apart in the marketplace and why the company is strongly positioned for success.