Middle school students and their teachers fanned out across the city photographing elected officials and other civic leaders all under the name of Washington Mutual, effectively serving as goodwill ambassadors. Each financial center hosted a special opening of their local exhibit and the program generated local print and television coverage. The exhibit was featured at the New York Historical Society (NYHS) for four months and was kicked off by a reception attended by more than 1000 students, their families and public servants from across New York and New Jersey. This successful program is being replicated in other Washington Mutual markets (www.wamucommunities.com).