PR & Company helped to develop three Big Idea concepts linking live events, public relations, public affairs and paid marketing. Supported by a Washington Mutual grant, a Canon digital camera and a curriculum designed by The New York Historical Society, the campaign engaged hundreds of middle school students to photograph public servants at work in their own communities. Schools were mentored by local neighborhood newspapers and student work was documented on film and on the Web. Student photographs were exhibited in their own Washington Mutual financial centers and in a special Home of the Free exhibit along with David Hume Kennerly's history-making photographs.