Five Ways to Use Fast, Affordable & Accurate Polling

Five Ways to Use Fast, Affordable & Accurate Polling

Five Ways to Use Fast, Affordable & Accurate Polling

POST BY: Abbe Solomon Vacek ON October 30th, 2017

1. Test Your Message(s)
How often have you put hard-won resources into messaging around a new project without testing whether it REALLY works on your intended audience? Now you can pinpoint exactly the right message for precisely the right audience, for less than the price of a newswire release

2. What Does the Public Think?
Trying to understand where the public stands on an issue BEFORE you determine your strategy? Now you can get quantitative data to help inform your strategy before you launch.

3. Is it Working?
The time for measuring impact from news media clips is long-over. Want to know if your target audience is hearing what you have to say? Now you test before, during and after and make in-the-moment changes based on quantitative feedback.

4. Make the Case
Going into an important internal or external pitch and want to bring some public opinion research customized to the issue at hand with you? Now you can.

5. Win an Advocacy Battle
Instead of paying $30K for one public opinion poll to help win an advocacy battle, spend $3K with us and $27K on more earned media pitching to TV/radio reporters; a social media campaign; direct mail or a big splashy event. When you spend less on research, you can spend more on everything else.