How We Talk About California Schools

How We Talk About California Schools

How We Talk About California Schools

POST BY: Abbe Solomon Vacek ON October 30th, 2017


The heart of PR & Company’s work has always been our advocacy for women and children. That’s why I am so very grateful to be working with Fenton, a team with unmatched passion, commitment and expertise in leveraging communications to help education causes win.

With the Fenton team + Change Research, we can bring modern digital branding and communications work to education foundations and advocacy organizations at prices they can afford.

Let’s dramatically raise the bar for how we communicate about the need to support children.

The fate of California lies with our children. We can keep alive the California dream by prioritizing the children and by creating an education system that truly fosters their growth. I recently recorded a podcast with the fantastic Carol Kocivar about the importance of branding in improving public education advocacy.

Today, and for a long time now, California is last in the nation in terms of public school rankings. Simultaneously, California is consistently one of the top 10 richest states in the nation. That is a tremendous disconnect, and our children are suffering for it. Statewide, we can and ought to prioritize a top-notch public education system.

Parents in California can understand, for example, that a lack of resources means that California is only of the only states that doesn’t have school nurses. That not every school has a dedicated librarian.

There needs to be an emphasis on the whole child, including their social emotional learning. We must prioritize an equitable way of funding our schools so that all students have opportunity to thrive.

We invite you to listen to the full audio of Looking at Education with Carol Kocivar on KALW 91.7FM in San Francisco: