Internet Advertising Competition Award Recognizes Campaign on Behalf of SKYY90 San Francisco May, 2006 — The Web Marketing Association has awarded strategic communications specialists, PR & Company and Interactive Marketing Company, Kadium with "Best Beverage Email Campaign" in the 2006 Internet Advertising Competition (IAC) Awards. Kadium/PR & Company won for an email marketing campaign to promote SKYY’s 2005 luxury vodka release, SKYY90.

"This award recognizes the accomplishments of the SKYY90 email campaign." said Mike Fung, Chief Creative Officer of Kadium. "Thank you to the Web Marketing Association for such an honor."

Under the direction of PR and Company, Kadium implemented a campaign targeting sophisticated martini drinkers and premiere bartenders in eight markets including New York, Miami, Los Angeles, and San Francisco between July and December 2005 with a VIP site featuring special offers and a richly designed invitation to three events in each market for a total of 18 events.

More than 3000 target luxury consumers received a minimum of three targeted communications about SKYY90, including email marketing, VIP cards, exclusive launch events and media outreach. Kadium and PR & Company collaborated to design the program, manage the reporting statistics and create the content.

“Breakthrough ideas that reach consumers in a way that informs and entertains is what we do,” said PR & Company President Pat Reilly. “We are pleased that the industry’s reaction to our work matches our client’s success.”

The Web Marketing Association's annual IAC Awards honor excellence in online advertising and recognizes the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at http://www.advertisingcompetition.org.