How
often do you feel 100 percent confident when you communicate about
your business?
Have you ever found your mind wandering during your own presentation?
Or felt that cold blast of anxiety as you walked toward the podium?
You and your team define the success of what you do every time you
talk about your business or product. Whether that’s one-on-one
with a potential client, making a presentation at a conference, or
being interviewed live on a morning news show, every sentence, gesture
and connection is an opportunity to win or lose mind-share.
Everyone—even confident, successful people—can improve
their communications skills. PR & Company’s media training,
message development and presentation training workshops are unique
because we deliver both the strategic content and training you and
your colleagues need to be effective.
Media Skills Training
Honed from years of experience working with candidates and elected
officials, CEOs of the Fortune 100 and dozens of companies in the
public eye or yearning to be, PR & Company’s on-camera media
and presentation coaching seminars give you the skills, training and
messages you need to confidently lead the most important conversations.
You’ll learn:
- How to assess and prepare for any communication opportunity
- The different types of media interview situations and how to
use each to your advantage
- The three key questions you must always answer
- How to seamlessly turn questions into key messages
- How to seize and hold an audience’s attention
- How to move people to action
- How to rehearse and practice what you learn
Messaging Tools That Work
Because our seminars involve customized messaging, tested in advance
and perfected through the coaching process, all PR & Company training
participants get content tools that work for the whole company, including:
- Message Pro
Our one-page graphic messaging system is designed to permanently
replace ponderous and ineffective question-and-answer briefing
documents.
- Issues Map
This easy-to-reference system outlines anticipated difficult questions
with answers that keep the conversation out of crisis.
- 3Qs
This quick-reference laminated tab fits easily in a lapel
or handbag pocket and summarizes the three key questions and answers.
- Message Map
Your complete communications guide ensures that everyone from the
receptionist to the CEO understands and confidently conveys what
you do, how you’ll do it and why you’re successful—whether
they have 30 seconds or all day to say it.
- Personalized DVD
This visual refresher of the skills you learned during your training—edited
with your own personalized before-and-after interviews—is
all you need to rehearse at home or in the office.
PR & Company training sessions can be organized for a full day,
half-day or weekend retreat and can be customized for one-on-one or
up to six participants.
Media Coaching Clients
Bertelsmann
Elected Officials
Hewlett-Packard
IdeaLab
Santa Fe Pacific Pipeline
SKYY Spirits
State of California
TechTV
The City and County of San Francisco
United Airlines
PR & Company has prepared executives and officials for
appearances on:
20/20
60 Minutes
Crossfire
Entertainment Tonight
Evening Magazine
Good Morning America
KTVU's Mornings on Two
Late Night with David Letterman
The New York Times Editorial Board
The San Francisco Chronicle Editorial Board
The Today Show
The Tonight Show
PR & Company has created presentations and coached executives
speaking at:
Cebit
COMDEX
Consumer Electronics Show
Gartner Group Presentations
Mayoral, Congressional and Gubernatorial Debates
Milia
National Sales Meetings
Red Herring Venture Events
Sales Presentations
The Democratic National Convention
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