Whether you’re building a marketing program from scratch or fine-tuning an existing program, Project Launch will make that effort more intelligent and efficient.

Project Launch™ is a step-by-step marketing program designed to launch new products, initiatives and campaigns. With Project Launch, PR & Company delivers a comprehensive strategy built on several steps:

• PR Training Seminar
  This half-day session introduces managers to the fundamentals of PR, outlines the current PR landscape, and provides practical tools, creative ideas and proven strategies for planning and managing an effective PR effort.
   
• Marketing Planning Session
  This half-day planning session focuses on defining a company’s marketing goals and objectives, audiences, opportunities and potential tactics. After the session, you’ll receive a Planning Session Report that summarizes the findings of the session and includes a draft of an integrated marketing plan that will work now and scale for your future growth.
   
• Strategic Communications Training
  This full-day session includes on-camera media training followed by message formulation exercises. We’ll use the information we gather to develop a Strategic Communications Guide that will present your company’s key messages as well as the assertions and specifics to support those messages. Our Strategic Communications Guides are used as the blueprint for the whole company to talk about themselves and what they do.
   
• Communications Review
  This review of your existing communications, including website, press collateral and marketing and sales collateral will focus on how those materials will integrate into the tactics formulated in the PR Planning Session and reinforce the messages developed through Strategic Communications Training.
   
• Resource Assessment
  We’ll ask you to complete a brief questionnaire about your internal and external PR resources, and we’ll interview key staff. Our written report will include a checklist of your infrastructure needs and recommendations on your staffing requirements and agency needs.

Project Launch Participants

Companies:
Bertelsmann Content Unit
BestOffer
Coolect
ENTROS
Helinet Aviation
Ingrian Networks
iSyndicate UK
iSyndicate Germany
iSyndicate France
Moogul
SmartAge
SKYY Spirits, LLC

Products:
Aperol
Campari
Nectarz SKYY90
SKYY Citrus
SKYY Cosmopolitan Mix
SKYY Orange
SKYY Spiced
SKYY Vanilla
Urban Decay Cosmetics

Organizations:
California Parent Teacher Association
GreatSchools.net
New Progressive Coalition
The Party Progressive
Tides Foundation/Courage Awards

Initiatives:
Hewlett-Packard Enterprise Division Customer Events
Hewlett-Packard Enterprise Division Sales Events